On the long list of things you’ll want to do when you start a podcast is create a podcast intro. This is a clip that will be included at the beginning of each episode (usually!) that introduces your audience or new listeners to you and gives them a short overview of what they can expect from your show. When it comes to creating the perfect intro that makes listeners want to stick around, there are five things you’ll want to include.

Who you are

This part may seem obvious but it’s easy to miss! You are the face (or voice) of your show and people will want to know more about you. While you’ll go into the details of your background in your first episode, in your intro, make sure to include your name, any credentials you have, and what you do. This is a great way to build trust with your audience.

Your mission

Your mission is why you started your podcast. What are you here to do? Who are you here to help? Really think about your ideal listener here and why they would tune in each week. What problems are you helping them solve? Include a sentence or two about this in your intro so people know they are in the right place.

What listeners can expect

What types of content will you be sharing? Entertainment? Tips? Relationship advice? Business tips? Case studies? Expert interviews? Something else? Setting expectations right from the start is a great way to let potential listeners know what value they can get by tuning in to your show.

When to tune in

What day will you be releasing new episodes? It’s important that you set a schedule and stick with it so listeners know what day to come back for more each week.

Catchy music

Find some royalty-free music to add to the background of your intro. When finding the right tune, think about the tone of your show. Is it serious? Fun? Lighthearted? Most music sites offer different categories based on the type of music you want, so make sure to find music that matches the energy of the show.

Don’t be intimidated by creating your podcast intro. Creating this part of your show is a creative way to share what you do and who you help, so have fun with it!

Just remember: You want your podcast intro to be informative, concise, and catchy. It sets the tone and expectations for the whole episode, so you really should take the time to get it just right—even if that means recording it a few times. This way, you’ll end up with an intro that is an accurate representation of your show that makes a great first impression.

Do you want to know more about producing quality episodes that hook listeners? Read more of our blog posts:

9 Podcast Recording Tips Every Great Host Follows
The Best Productivity Tips for Podcasters
How to Create a Podcast CTA That Your Listeners Won’t Be Able to Resist