If you’re unfamiliar with the term, repurposing is when you use one piece of content in multiple ways. For example, your Facebook Live could be made into a podcast episode, a blog post, a few social media posts, etc.
This is a great way to not only save yourself some time but also increase your reach. By stretching your content across different mediums and platforms, you can reach more people and possibly build your podcast audience even more. The sky is the limit.
Your podcast episode took a lot of time to create, so why not make it worth your while! Here are some creative ways to repurpose your podcast content when you are short on time (or ideas!).
Create additional audiograms
Audiograms are clips from your podcast paired with a graphic that you can share on social media. Snag a 15-45 second clip from your show and use an audiogram creation tool, like Headliner, to put it all together. These are great for sharing on Instagram stories, Reels, or even as TikToks. You can also resize them and share them on your Instagram feed as well. This paired with a good hashtag strategy and you’re good to go!
Share your podcast on YouTube
In 2022, the number of people on YouTube is expected to hit around 210 million people. You don’t want to miss out on that! Sharing podcasts to this platform as well is growing in popularity for this reason. Take a video recording of you making your podcast or take your audio from the podcast and pair it with a graphic to make a video to share. This will get you in front of a whole new set of listeners.
Create a blog post
This is a simple and effective way to repurpose your podcast content and show notes. Simply take your show notes and expand upon them with the topics you discuss in the episode through another blog post. Afterward, share your new blog post across all of your social media accounts to spread the word. Make sure to link your podcast episode in the blog post! Bonus, creating a new blog post is a great way to boost your website SEO, A.K.A. discoverability.
Share it as a newsletter
Email marketing is one of the best ways to connect with your audience and share what’s going on in your business. Why not send some emails based on your podcast episodes?! If the people on your list aren’t already podcast listeners, they could be after reading about it in their email. You can send an email recap or dive deep into the topic of the episode with an email series. Make sure to include links to resources and products mentioned in the episode to encourage your audience to take action.
Turn it into a live stream
When creating a new episode, you can start a live stream with your audience and speak directly to them. You can have them ask questions in the chatbox while you talk and have a Q&A session at the end that will add even more value to your listeners. This gives it an interactive element and more personal touch. Furthermore, after you record, you can take the video and post it on YouTube as well! This one podcast episode can be easily distributed on other platforms.
There are so many ways to capitalize on the time you spend podcasting! You put a tremendous amount of time and effort into creating the perfect show, and it is worth showcasing more than once or twice on social media by starting to repurpose your podcast content. These ideas are a great place to start if you are looking for ways to create more content when you’re out of time while also growing your reach.
For more tips that will benefit your business and your podcast, be sure to read more of our articles! Here are some of our favorites: