It’s every business podcaster’s dream to use this fun medium to not only share your message but also grow your audience and customer base. But how exactly do you do that? Aside from creating rockin’ content that your listeners can’t get enough of, you want to pull them into your orbit even more with your podcast CTA.
If you’ve been in the podcast world long, even as a listener, you may have heard the term call-to-action or CTA. It’s that little tag on at the end of a podcast episode where the host ever-so-kindly asks listeners to do something that will further grow their podcast or business.
Some examples of common CTA’s include: follow and rate the show, sign up for my freebie, get on my email list, enter my giveaway, purchase my product, etc.
That being said, including a call-to-action that is compelling to your audience is worth its weight in gold. Say you have a loyal listener who decides to sign up for your freebie which gets them on your email list. This nurtures your relationship with them even more, shows them how amazing your business is, and eventually drives them to purchase from you. It’s a win-win for both of you!
So how do you create a podcast CTA so compelling that your audience can’t resist? Here are some of the best tips!
Use one call-to-action
Some hosts go all out with their call-to-action because they want to make the most of the time they have their audience’s attention. At the end of the episode when you’re asking listeners to rate, review, enter the giveaway, and follow, it’s a little overwhelming! Your listener’s time is precious, so including just one important call-to-action per episode is ideal.
Know your listener’s pain points
This is one of the most effective ways to convert those podcast listeners into loyal customers. Get in their heads! What problems keep them up at night? How can you solve that? Don’t be afraid to do a little research here. You can utilize keyword tools to see what people are searching for related to your topic. It will be worth your time- promise! You can tie it in with the topic of the episode or you can make it something that relates to your show as a whole. Really understanding your audience’s pain points is what will get your show, and business, to the next level.
Understand what’s in it for them
Similar to their pain points, think about the benefits to your listeners. Obviously, it benefits you too, but you want to focus on your listeners here. We call this the “WIIFM”, or “What’s In It For Me” factor. How will your call-to-action benefit your listener? As much as your audience loves you dearly, they are generally more inclined to take the next step when it benefits them. This part will come naturally to you as you get more experience, but it is an important reminder when you are new to the podcast game.
Invoke emotions
This one ties in with knowing your audience’s pain points. Use language that invokes their emotions. This makes it more relatable and compelling to sign up.
Good:
“Sign up for my 3-Step Guide to Financial and Time Freedom at the link in my show notes!”
Better:
“If you are tired of feeling burnt out and overworked and just want your time back so you can spend it with the people that matter most to you, make sure to sign up for my 3-Step Guide to Financial and Time Freedom today at the link in my show notes.”
Make it easy
As mentioned above, your listener’s time and attention are precious. If your call-to-action, no matter how life-changing it is, is hard to find or requires multiple steps for your listener to get there, your rate of conversion will be low. We live in a fast-paced society and you have to keep that in mind. If you mention it in your show, it should be easy to find in your show notes or description. It doesn’t have to be complicated at all, just link it!
An irresistible call-to-action is the secret sauce for taking your podcast from a fun side project to an income-generating, business-growing, machine! So don’t waste any time coming up with your perfect offer.
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