Podcast audiences can grow in so many ways. You can garner new listeners from social media marketing, word of mouth, and SEO, but one exciting way to grow your audience can come in the form of a podcast guest swap, or podcast swapping. This can take on several forms, and each way offers its own unique experience for your listeners!
Sounds pretty great, right? We think so too. Here’s how you do it:
The first thing you need to do is find another podcast with a similar or adjacent audience to yours that will agree to work with you. You will want to do some research on the host, the types of topics that are covered, and their audience to make sure that it is a good fit for you. Next, pitch the idea of a guest swap to them. Be sure to include how this swap will not only benefit your show, but the potential growth it offers their show by exposing your audience to them as well.
Once you do that, you will need to mutually decide what type of swap you will do!
Types of Podcast Guest Swaps
Agreement to Record
A podcast swap can look a few different ways with one of them being an agreement to record one episode together that will air on both shows.
This is probably the easiest means of producing a swap as it involves only recording one episode where you and your podcast guest interview each other for the duration of the episode.
Guesting on Each Other’s Shows
Another method of guest swapping involves becoming guests on each other’s shows.
We all know it can be difficult to find a guest for every episode and this offers both shows the ability to fill up a guest slot. This format offers some more flexibility for the interviewers from each show to lead the conversation to best fit their audience and their show’s specific purpose.
Maybe you like how your guest discusses wellness trends on their show but they like how you are knowledgeable in a more holistic approach to health. In this format, you can gear your questions toward the guests’ strengths and they can do the same when you’re a guest on their show.
There is also an option to do a two-part show across both of your shows streams.
This requires recording two separate episodes but ones that flow together. Part one can be on your show and you and the guest podcaster discuss things from your show’s perspective while you advertise at the end that in part two you’ll be on the guests’ show continuing the discussion. Both shows plug the opposite part during their airtime creating a pull for the audience to hear the other part.
Your audience loves hearing from you already, and they are always eager for more relevant content, so this is a win for both hosts! Not only do podcast guest swaps allow you to build connections and create great episodes, but they allow you an opportunity to get into the ears of each other’s audiences. If they enjoy it, you will both gain more listeners!
Connections like this are so beneficial for the growth of your show and your business, so what are you waiting for? Start doing some research on who you would want to do a podcast guest swap with and get to it!
Don’t forget to ask your new listeners to leave a review! Read our post titled “5 Ways to Encourage Listeners to Leave Reviews” next to learn how to encourage them!