The secret is out and now it seems like everyone knows about the power of podcasting and what it can do for your business. It is an excellent way to connect with your ideal audience and build your authority… if you can get people to tune in.
With everyone and their uncle starting podcasts these days, it can be overwhelming to consider how you can make your podcast stand out in a crowded niche. But don’t be discouraged! There is room for everyone to make their mark with podcasting, you just have to find the perfect way to showcase your genius so people can’t resist tuning in every week.
Here are some tips for making your podcast stand out in a crowded niche:
Add Your Unique Spin
Take a moment to consider what makes you unique. What is your personal take on the topic of your podcast? This is the biggest way to stand out. Don’t worry about what everyone is saying you should do. Infuse every episode of your show with your personality and experiences. This is a guaranteed way to make your show feel more original than a lot of content circulating right now. Furthermore, doing this will help people connect with you on a deeper level and click that magical “subscribe” or “follow” button.
Go The Extra Mile
To do this one well, you have to do a little research on the competition. What are the popular podcasts on your topic? Make a list and then jot down what they are doing on their show. What topics do they cover? How do they serve their audience? Compile the most popular topics and offers and brainstorm ways you can add your unique spin and take it one step further. Your time and effort spent trying to serve your audience in the best possible way will be noticed and appreciated by your listeners and you will likely be rewarded with an ever-growing list of subscribers.
Create Quality Content
Along with going the extra mile and adding your glowing personality to each value-packed episode, it’s important to make sure you are creating quality content. There are a few ways to do this:
Make sure that each episode is created with your audience in mind. Why do they tune into your show each week? Make sure each episode adds value to their lives.
Make the small investment into quality recording equipment (it doesn’t have to cost you an arm and a leg, promise!), and make sure your recording space is optimal for your audio quality. A podcast that sounds amazing starts with your recording setup. It may not seem like it would make a big impact, but the sound quality difference between someone recording in their car on their phone and someone who took the time to make sure their audio is top-notch is noticeable to your audience. For more tips on your podcasting setup, you can check out our blog post here.
While none of these strategies will grow your podcast overnight, they will help you stand out in a sea of podcasts that are vying for the attention of the same audience. Remember, you are the only you. When you pay attention to the basics of good audio, provide value, and go the extra mile, your podcast is bound to stand out in a crowded niche.
Want to hear more about what it takes to be a great podcast host? Read more of our favorite posts here:
6 Tips for Naming Podcast Episodes
9 Podcast Recording Tips Every Great Host Follows
The Best Productivity Tips for Podcasters