As a business owner and podcaster, you probably know that “content is king.” This is the idea that unique, high-quality content is a huge factor in your success online. That’s why you spend so much time and energy creating an amazing show that your listeners can’t get enough of. In fact, you probably spend hours researching, planning, recording, and producing each and every episode. But are utilizing that well-crafted content to its full potential?
You may have heard of content repurposing before, but if you haven’t, it’s essentially when you take on a piece of content and spread it throughout multiple different mediums to reach a bigger audience.
For instance, you create a fantastic new podcast every week that helps you reach thousands of raving fans. But what about people who prefer to read their content rather than listen? Or browse social media? Or receive emails?
This is where content repurposing comes in to play. You can take that podcast and easily turn it into a quality, in-depth social media post or email it to your list. This way you make your hard work stretch farther and reach as many people as possible.
Sounds amazing, right?
So how do you do it in a way that doesn’t add a hundred more to-do’s to your list every week? This is actually pretty easy. If you have a podcast transcript or you write show notes, then you’ve already done most of the work!
Here’s how to turn your transcript or show notes into a social media post or email.
- For each episode you record, take the main points of the episode from your show notes or trancript that offer value to your reader to use as the content of your email or caption for your social media post.
- Slightly adjust the copy so it optimized for the medium you are repurposing it on.
- Create graphics as needed.
- Include a call to action at the end. Whether you want them to comment, hit reply, check out your product, check out a book, or share with a friend—don’t miss the chance to give them the next step after reading.
This is an excellent way to reach more people or refresh old content. Not only does it help you reach new listeners, but it also makes your content more engaging for existing listeners by presenting it in a different way.
Furthermore, repurposing your content this way keeps you at the top of mind for your listeners and makes it easier for you to consistently show up and share engaging well thought out content. This increases your brand awareness, audience size, credibility. There’s really no reason not to give it a try!
If you love the idea of repurposing your podcast episode into social media posts or emails to your list, you can also consider repurposing them into blog posts, infographics, YouTube videos, webinars, trainings, or even short form videos for TikTok or Reels. The possibilities are endless!
So don’t call it a day when you hit publish on your podcast. Take all of that hard work and make it work harder for you with these simple repurposing tips!
For more tips that will benefit your business and your podcast, be sure to read more of our articles! Here are some of our favorites: