Podcasts have come a long way since they started. Many early podcasts were created for entertainment purposes only, but nowadays people know the power of podcasting and are using the platform to explode their businesses. Thinking about starting a podcast yourself? Here are some of the top benefits of starting a podcast.

They Are Great Marketing Tools

Podcasting is a fantastic (and fun) way to showcase your brand, what you stand for, your beliefs, core values, and your expertise. When people tune into your podcast, you have a chance to show them what you’ve got. Podcasting gives you the space to really go deep into the topics in your niche and show your ideal audience why they should choose to spend their money with you.

Increase Your Audience

The podcasting medium is in the middle of a huge growth explosion. The number of listeners is increasing all the time. It is estimated that podcasts will continue to get 20 million new listeners per year in the coming years. There is enormous potential for you to reach your ideal audience and increase your list of customers or clients.

Add A More Personal Aspect To Your Business

Podcasting is generally a great way for your listeners to get to know you. It’s one of the most effective ways to build the “Know, Like, and Trust” factor with your audience because they come to feel like you are a friend. How cool is that? This gives them the peace of mind that your business is legitimate and a worthwhile investment.

Allow You To Network With Others In Your Niche

The power of networking is well known by most professionals. We have been doing it for years! That is no different now in the online space. As a podcaster, you will get the opportunity to network with others in your niche, build connections, and friendships that can benefit you and your business in so many ways. Finding guests for your show or being a guest on other shows is a common occurrence and one of the primary ways to network as a podcaster.

Maximize Your Existing Content

You’ve put a lot of work into your business. Getting all of that hard work in front of as many eyes (or in as many ears) as possible is the best way to ensure that it is put to good use. You can make podcast episodes based on your blog posts, Instagram Reels, Facebook Lives, and so much more. Not only can you repurpose your content, but you can get it in front of new people that may prefer to consume content by listening to it instead.

Help Establish You As An Expert

Podcasting is truly one of the best ways to establish yourself as an expert in any topic these days. Using your podcast to share your best tips and advice in your niche shows people that you know what you’re talking about. This helps you become an authority figure on that topic. People will know that they can turn to you for valuable advice or information that they can trust because you used your podcast to showcase that expertise.

They’re Easy To Consume

When you create content for your audience, they generally have to be sitting down at their computer or looking at their smartphone to consume it. They need to have their eyes on it to take it all in. With podcasting, all they need is their ears. This means they can consume your content while they are on the go. Podcasts are great for driving to work, taking a run, doing chores, etc. There is no easier way for your audience to get lost in your content than through a podcast.

They Are An Effective Way to Grow Your Email List

If you are a podcast listener yourself, you have probably heard hosts talk about the free resources they are offering their listeners. Most of the time, those free resources are lead magnets to get their podcast listeners on their email list. This gets your business in their inbox which is invaluable. Email marketing is one of the most effective ways to sell your products or services to a warm audience.

It’s hard to ignore all of the amazing benefits that starting a podcast provides. If you are thinking about starting yours, the time is now! The podcast craze is here to stay, get started today so you don’t get left behind.

Interested in learning more about podcasting? Read more of our favorite posts here:
Why You Should Network With Other Podcast Hosts + How to Do It
5 Ways to Repurpose Your Podcast Content
The Best Productivity Tips for Podcasters