Monetizing is the podcaster’s dream. Who doesn’t want to make money doing what they love?! One of the ways podcasters can make this a reality is by utilizing the power of dynamic ad insertion. This is a great way to increase revenue and make it possible for you to continue making content you love. That sounds pretty good, right?
What a Dynamic Ad Is
Essentially, a dynamic ad is an ad that is a host can easily add or remove from an episode (or all episodes) at any time. These are not “baked in” to the episode but rather strategically added in using a dynamic ad service such as Ad Barker or AMIE by Captivate. You can place these in your podcast episode at the beginning, middle, or end without having to re-edit the episode to include it.
This is great for anyone that running special promotions and offers at different times of the year. Hosts can easily place those ads when the time is right and remove them when they are no longer relevant.
Dynamic Ad Insertion or DAI keeps your episodes sounding fresh no matter when you listen. For example, a Christmas ad won’t play in the middle of February. This will increase ad relevance and keep your podcast episodes sounding fresh.
The Benefits of Using a Dynamic Ad
Dynamic ads keep your content fresh.
Hosts can swap them out at any time, giving the impression that your content is up to date.
You don’t need to worry about expired promotions.
When listeners tune in to older episodes, they may come across ads that they are interested in taking part in. If it’s an outdated offer, they may feel frustrated that they were sold on something they can’t have. With DAI, you’ll always have the most up-to-date promotional material available.
They are easy to remove.
If you find that you don’t want to include a certain ad anymore or your promotion is over, a few clicks of a button can get rid of them.
Dynamic ad insertion is a more sophisticated way to run ads on your podcast. They will make your show sound professional and your listeners will be happy with current ads. In our professional opinion, they are the future of podcast ads, so we recommend trying them out ASAP.
If you have any questions or want to learn how to include them on your podcast, feel free to reach out to us! This is one of the many things that we can help you with as a podcast management client.
